Bachelor of Communication - Advertising

Advertising is a dynamic, diverse, challenging, and rewarding profession, encompassing all media from billboards to television, newspapers to internet search engines. And advertising is here to stay; no matter how much the promotional vehicle changes, business and government will always need to get their advertising messages out. 

The Advertising major of the UWS Bachelor of Communications degree gives students a thorough grounding in general principles of communication, as well as practical skills in advertising through internship placements and project-based learning. Offering an ideal balance of advertising theory and practice, the course focuses on real project-based outcomes.

You will gain valuable industry experience working with business and community organisations as part of your major studies (through an internship), and you will also be encouraged to pursue your own workplace-related projects and to produce a portfolio of final material.

Part time-study is only available to local students and is generally completed by day classes as there are limited night classes.

A Career in Advertising

UWS Bachelor of Communication (Advertising) graduates typically find employment in:

• advertising agencies
• direct marketing agencies
• new media companies
• TV and radio stations
• marketing and market research companies
• copywriting studios

You may pursue roles in:

• copywriting
• art direction
• production management
• client management
• strategic planning
• media buying
• brand management
• market research

If you are interested in becoming a secondary teacher, the Bachelor of Communication Studies is a three-year exit point degree followed by the UWS secondary teacher education course.

How to Apply

All domestic applications for entry to UWS undergraduate courses must be made through the Universities Admissions Centre (UAC) (opens in a new window). Step by step instructions are available on the How to Apply pages.

All international applications for entry to UWS undergraduate courses must be made via the International Student Admission Application form. Step by step instructions are available on the International Admissions pages.