School of Marketing

• Welcome
• Areas of expertise and consultancy
• Locations

Welcome

Message from the Head of School

Welcome to the School of Marketing, part of the College of Business at the University of Western Sydney.

I am privileged to lead the largest school of marketing in Australia where we pride ourselves in offering the very best teaching, blending academic rigour with the reality of the marketplace. This means that our graduates have the opportunity to rise to become industry leaders.

The research culture in the school is rapidly expanding as is the research output, and we have two major areas of research focus:

• business and relationship marketing
• international and cross-cultural marketing.

We also have an active program of research degrees which include Honours, Masters and PhDs.

On behalf of the school, I commend you to see for yourself the diverse range of courses we offer at both undergraduate and postgraduate levels and the quality of our research programs.

David Low
MBA (Syd), PhD (UWS)
Head of School, School of Marketing

Areas of expertise and consultancy

More than fifty percent of the staff of the School of Marketing have doctoral qualifications and are actively engaged in offering their research skills.  Our expertise in International Business and International Marketing includes market screening and market selection, business with China, marketing in emerging markets; marketing to ethnic minority consumers and addressing cultural diversity in markets. Our expertise in business to business marketing includes partnering, networks and relationships, international joint ventures and, for China, an understanding of Guanxi.  For many of our researchers in these fields, this expertise is closely linked and applied to the activities of small and medium enterprises. The School also has expertise in the teaching and learning of marketing and international business studies with the development of particularly innovative programs. 

^ Back to top

Locations

The School of Marketing offers programs on Blacktown and Parramatta campuses. For information about the programs we offer and their availability, please see the College of Business course directory.