This unit examines the multifaceted nature of photographic practice and introduces students to a range of methods of Photographic image design, for the purpose of Visual Communication. It explores the relationship between photographic technique, genre and the reception of photographic imagery. Student will be introducted to Photographic studio practice as the means of controlling image reception.

This unit explores issues of identity through photographic practice as used in Fashion Photography. Fashion is a universal form of self-expression, accessible to all, making it the communication strategy most employed by subcultures to express identity. The role of photography in the creation of iconic and culturally referential images in both commercial and editorial work will be researched, analysed and interpreted to place the student’s work in context.